Simply Abu Dhabi VI

1 4 3 S I M P LY A B U DH A B I Brioni –Elegant,Classy, Sophisticated&Super Stylish. Icons There is a fine line that runs from the Abruzzo hills to the great icons of film, the entertainment industry and high society. This line starts in the Nazareno Fonticoli tailoring school fromwhich it is masterfully stitched onto that fabric of the well-lit international streets; this thread is donned by the true legends, who today more than ever before identify themselves with a gratifying, personal style that is never brash and is always open to experimentation. What makes a star a legend is a uniqueness that bears no imitation. It is not by chance that one encounters Brioni style along the streets of the jet-set. You can recognise it at a glance. James bond never ages. The actors have changed but each brings his own personal style to the character. The class remains the same: the unmistakable Brioni elegance that has characterized celebrities of the silver screen, underlining their elegance, vitality and otherworldliness. Golden Eye (1995), Tomorrow never Dies (1997), The World is Not Enough (1999), Die Another Day (2002) Pierce Brosnan, Casino Royale (2006). Affinities Polo Polo is the history and destiny of Brioni. The Brioni Polo Club, founded in 1924, was the first Italian club of its sort; presaging the advent of a brand that would epitomize its elegant, virile style. Brioni has organized three editions of the Brioni Polo classic and participated in the Cartier Polo World Cup on Snow at St Moritz, winning in both years 2007 and 2008. This passion was translated into a collection for the players, polo-lovers and gentlemen drawn in by the love of the sport; fruition of competitive spirit and refinement. RCA The coalition between Brioni and the Royal College of Art was spawned by the desire to take the style and cut that has made Brioni such a unique, inimitable brand and export it to a destination that has always been the bastion of things sartorial. The Royal College of Art is true melting pot of creativity that has shaped such talents as Ridley Scott and David Hockney. It is in this effervescent context that Brioni chose to participate in theMenswear Fashion Design Course, making its legendary tailoring school and the professionalism of its Master Tailors available to others. Brioni Suite Four Seasons- A second home is like a second skin. Entering the Brioni suite is like opening the door on a room reserved for momentous occasions, intimate celebrations, yet also utmost relaxation. The suite – a landing point set on the top floor of the Four Seasons Hotel in Milan – marks the coming together of two of the world’s most luxurious identities: the Four Seasons, who agreed to a unique partnership with a luxury brand, through to the creative designers who performed the styling operations and were able to astound and accommodate the most discerning guest. For more information visit Brioni online at http://www.brioni.com

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