Simply Abu Dhabi VI

2 7 S I M P LY A B U DH A B I What influenced your decision to introduce the Royal Jet Brokerage service? The introduction of the Royal Jet Brokerage reflected our commitment to customer service and our desire to exceed expectations. On occasion, the demand for our aircraft was greater than what we could accommodate, so we decided that instead of turning away our esteemed VIP clients, we would introduce a service that would provide our clients with the option of travelling with one of our trusted regional partners. By offering the Royal Jet Brokerage, we have been able to boost our operational capability while also providing our VIP clients with a greater freedom of choice. In an increasingly competitive private aviation market, how has Royal Jet retained its position as an industry leader? Royal Jet possesses a self-challenging culture as the entire organisation is continuously striving to do better and reach new heights. It is this shared mentality that has allowed us to effectively maintain our market share regardless of increased competition. The Royal Jet team is also comprised of the best in the industry and many of our staff have trained or worked in the highly demanding programs of the Presidential Flight Authority. What prompted Royal Jet’s decision to undertake the $9 million refurbishment of a Business Boeing Jet? As I mentioned earlier, Royal Jet operates very much like a 5-star hotel and like every luxury hotel, we must take on a face-lift now and then in order to acquire the latest technologies and keep our fleet modern. All of this is a collective effort to provide our VIP clients with the highest quality of service. How does Abu Dhabi compare as a global aviation hub? First class. The Abu Dhabi government has ensured that Abu Dhabi be effectively developed into an uncompromising aviation destination in order to meet Abu Dhabi’s 2030 vision. With the likes of Mubadala Aerospace and Abu Dhabi Aviation driving development, there is no doubt that Abu Dhabi ranks as one of the finest aviation destinations in the world. As a resident of AbuDhabi, how does the city appeal to you? I could not dream of living anywhere else simply because Abu Dhabi has everything that an expatriate could desire. There is always something happening in the city and it never ceases to amaze me how Abu Dhabi appears to grow and improve every week!

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