Simply Abu Dhabi VI

A s the year 2012 unfolds, Baume &Mercier is firmly entrenched in its new territory of seaside living in the Hamptons. With the Hamptons embodying an underlying value structure of family ties, creative spirit, rich authenticity and relaxing moments – it is the perfect backdrop to underscore Baume & Mercier’s coinciding core DNA and philosophies, and to reinforce its commitment to style, quality and technical expertise. Since its founding in 1830, Baume & Mercier has been dedicated to innovation and watchmaking excellence, and has quickly garnered international recognition as the watch brand with which to celebrate life’s special moments. Today, the brand continues with its design creed, artfully rising to the challenge of creating affordable luxury timepieces that are inherently powerful and enticing – inside and out. Each of Baume & Mercier’s collections possesses its own lineage, offering immediately identifiable features that reflect the line’s heritage and inspiration. The sport-chic Capeland series of men’s exclusive automatic chronographs superbly demonstrates this. The series deftly blends historical tradition with contemporary style and elegant appeal – enabling the wearer to celebrate each of life’s moments. Inspired by a 1948 single- push piece chronograph vintage model, the generous round case of Capeland is classic yet relaxed, and offers a distinctive look. Designed for easy daily wear, the Capeland was conceived of as a traveller’s watch. The charismatic series epitomizes a relaxed lifestyle and strength of character. Indeed, in the true scope of Baume & Mercier’s DNA, the Capeland resolutely embodies shapes, colours and authentic functions that uniquely represent the brand’s universe of seaside living at its best. Baume &Mercier enhances the Capeland offerings – retaining many of its distinctive attributes (including Arabic numerals, tachymeter and telemeter scales, and retro-styled short horns), but adding a larger case size and new complementary two-tone colours for the dial in the core range. Baume &Mercier has also enhanced the collection with the introduction of a new trendy blue tone, either on a dial or as an alligator strap. The newest pieces – now offered in 44mm in addition to the existing 42mm – sport a sapphire case back revealing the movement. To reinforce the line’s position as a casual sport-chic watch, each size is proposed with either a bold metal bracelet or an alligator strap. Certain Capeland watches in the new unveilings feature an entirely new integrated yet ergonomically curved metal bracelet with triple folding security clasp system. The 2012 Capeland collection consists of an inviting 13 new models, including a new stainless steel emblematic piece with reinterpreted dial. Dubbed the chronograph of authentic moments, the warm, inviting look of the Capeland makes it a watch for all seasons, all lifestyles. These automatic chronographs are built with top-quality movements and feature striking details on the dials, including Arabic numerals, Superluminova* accents and distinctively designed and colored tachymeter and telemeter scales. We at Simply Abu Dhabi Like! For more information visit Baume & Mercier online at: http://www.baume-et-mercier.com Find Baume & Mericer on facebook at: www.facebook.com/BaumeEtMercier 9 3 S I M P LY A B U DH A B I

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