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2 1 8 S I M P LY A B U DH A B I World-renowned audio manufacturer Bang & Olufsen has announced the wireless update of the award-winning BeoSound 8. The new BeoPlay A8 sound system, from Bang & Olufsen’s B&O PLAY range, extends the functionality of the best-selling BeoSound 8 by adding Apple AirPlay to connect your iPhone or iPad to a flexible world of premium sound – instantly and wirelessly. Now you can switch from listening to your favourite song on your iPhone or iPad to a true Bang & Olufsen sound experience – without missing a beat or getting up from your chair. The new BeoPlay A8 streams your tunes with Apple AirPlay. When you walk into the roomwith your iPhone or iPad, BeoPlay 8 recognises your device and asks if you really wouldn’t prefer listening to your music through its balanced set of dynamic two-way speakers and formidable Class D amplifiers. Talk about leading questions… BeoPlay A8 has the power and acoustic authority to let your music shine. It has the portability to turn any kitchen or home into a fabulous party zone. And its connectivity is so seamless that your only question will be which song to play next. Henrik Lorensen, VP for B&O PLAY, sees BeoPlay A8 as a logical addition to the B&O PLAY range of premium audio devices designed for the digitally connected: “BeoPlay A8 packs an incredible acoustic punch for its weight, and its design is as easy on the eye as it is on the ear. But what it really does is let people connect to their music wherever they want to be.” BeoPlay A8 builds on the achievements of the award-winning BeoSound 8, which sold over 50,000 units in its first year and became Bang &Olufsen’s most successful sound system ever. The two models share the same design, specs and outstanding sound. What makes BeoPlay A8 even better is the integrated AirPlay wireless connection – in addition to the removable Apple docking connector. Designed by David Lewis Designers, BeoPlay A8 exudes classic Bang & Olufsen form, and is available in classic black or stunning white. Its simple geometry joins two circular speakers that seem to float above a rectangular aluminium bridge containing the amplifiers, control dial and optional dock connector. The speakers’ flat fronts and conical casings graciously conceal their volume. It is a startlingly true sound for such a compact device. Adapting the sound mode to BeoPlay A8’s location in the room further enhances the listening experience. A simple switch lets users choose betweenwall, corner or freestanding positions. Users control the music with a dedicated remote or with their iPhone and iPad. You can find out more by visiting www.beoplay.com an d www.bang-olufsen.com. The newBeoPlay A8 sound systemboasts clean lines, brilliant sound and unlocked freedom BeoPlay A8: flexible, wireless, premium sound