SimplyAbuDhabi VII

2 2 1 S I M P LY A B U DH A B I W ith the launch of the new 3D version of the BeoVision 7 40- and 55-inchTVs with integrated Blu-ray players, Bang & Olufsen offers you fantastic picture performance and breathtaking sound. And as icing on the cake, customers can now also enjoy a home cinema experience in 3D “I am very pleased that we are now able to offer our customers an improved BeoVision 7 experience which also allows for 3D viewing”, says Bang & Olufsen’s President and CEO, TueMantoni. “The highly acclaimed BeoVision 7 is considered the flagship TV solution in our LCD portfolio – and is one the most important business drivers in our video portfolio.” Both TVs in the BeoVision 7 family come with the latest in LCD technology. The BeoVision 7-40 is based on LED, whereas the BeoVision 7-55 is based on the new direct- type LEDbacklight with local dimming for greater contrast. The TV’s state-of-the-art features ensure a smooth picture performance enhanced by a sophisticated digital surround sound module. Not only that, but this is one of the very few flat screen TV’s in the world to have an integrated Blu- ray player with 3D functionality. “The fact that you can select a solution where the 3DBlu- ray player is built-in is rather unique. Bang & Olufsen is one of the very few companies in the world to offer that,” says Ole Moltsen, Senior Product Manager from Bang & Olufsen. 3D intensifies the viewing experience Imagine feeling totally absorbed and a part of the action in your favourite 3D film. With the new 3D technology introduced in the BeoVision 7 family, Bang &Olufsen will take you there. Unlike conventional 2D TV viewing, 3D TV provides a more intense, immersive experience that takes the viewer beyond the sofa in the living room, to feeling like your are right there in the film itself. “The demand for 3D functionality is increasing now that Hollywood as well as the gaming industry are starting to produce more material suited for 3D viewing. At the same time, more and more TV channels are beginning to broadcast in 3D – for example, sports channels do this with important football matches from the Premier League. However, the quality of the 2D experience is just as important because it is still what our customers will use the most,” says Ole Moltsen. Whether you wish to enjoy your home cinema experience in 2Dor 3D, BeoVision 7 is designed to give the viewer the ultimate TV experience – even in fast-moving scenes. If you go for the 3D experience, though, it is recommended to reduce the ambient light in the room. 3D feeds the left and the right eye of the viewer with two slightly offset images. This means that to be able to decode what is recorded by the cameras, the viewer also needs to put on the active shutter glasses, which are designed to ensure excellent picture quality by communicating with the screen. With the launch of 3D in the BeoVision 7 family, a new generation of 3D TV viewing is introduced. So get ready to be utterly enthralled by a 3D sight and sound sensation from Bang & Olufsen. And watch your TV experience come alive. You can find out more by visiting http://www.beoplay.com and http://www.bang - olufsen.com BeoVision 7: Built-in Blu-ray with 3D