SimplyAbuDhabi VII

2 2 6 S I M P LY A B U DH A B I It may not have the stunning lines of a Ferrari 458, but we are certain that if you take one of these Ferrari branded H4D- 40’s out into an Abu Dhabi or London street, you will turn just as many heads. Hasselblad have been taking image quality to new and unexplored heights for over fifty years. And now, with the HasselbladH4D-40, they are bringing ultimate image quality to an entirely new generation of photographers. With the H4D-40, any serious photographer will be able to take their work to higher creative and technical levels. Perfect entry point As easy to use as any 35mm camera, but featuring a 40 Megapixel Medium Format sensor, Hasselblad’s user- friendly Phocus software, and the True Focus AF, the H4D- 40 provides the perfect entry point into the luxurious Hasselblad world. The H4D-40 gives you full access to the entire Hasselblad systemof software, lenses, and features and has been designed to meet the needs of the most demanding high-end photographers. Features such as low noise colour filters on the sensor and the high performance H System lens line provide the basis for increased clarity and increased depth of field. The Hasselblad Natural Colour Solution (HNCS) achieves consistent colour reproduction using a single colour profile, and digital lens correction (DAC). This perfects each image captured through the HSystem lenses, by removing any trace of distortion, vignetting, or chromatic aberrations. The H4D also comes bundled with our Phocus imaging software, which features a dramatically reduced learning curve and enables the average photographer to be up to speed in less than 30 minutes. Meet theFerrari you canmakemovieswith Super car meets super camera in the newFerrari H4D-40