SimplyAbuDhabi VII

8 1 S I M P LY A B U DH A B I Master Control, the Memovox Polaris, the Gyrotourbillon and the Atmos. Guided by time-honoured know-how and a constant quest for technical enhancements, the master-watchmakers, engineers and technicians are renowned for crafting each watch with the same passion. Each masterpiece, heir to 179 years of expertise, benefits from cutting-edge technologies while being created in accordance the very noblest traditions of the Vallée de Joux. Drawing on a vast heritage that encompasses 1,231 calibres and 398 registered patents, Jaeger-LeCoultre remains at the very pinnacle of high-end watch-making. Jaeger-LeCoultre boutiques are always committed to providing the ultimate environment for fine watch-making. They’re a tribute to the essence and savoir-faire of the manufacturer, its pioneering spirit and values. A sanctuary of intimacy away from the lively city, this new boutique is a luxurious getaway that exudes a distinct feeling of confidentiality and familiarity. Watch connoisseurs will love admiring and exploring the exquisite high jewellery pieces and enduring watches here. The boutique’s incredibly skilful use of gentle textures, noble shades and authentic materials such as leather, quartzite and steely glass fixtures, is simply breathtaking. Lending a further touch of elegant aestheticism is the luminescent chandelier adorning the boutique. In our view, this is a work of art in its own right. Combining centuries-old techniques with a modern outlook, Jaeger-LeCoultre’s timepieces are a true mingling of style and precision. While the elegantly designed boutique invites the manufacture’s clientele to view the stunning collections available, two of their spectacular designs will also be on display at the boutique: the Duomètre Sphérotourbillon, a revolution in the art of horological precision, brought for the very first time to the UAE, and La Rose Blanche, a unique piece that will be presented as a worldwide exclusive premiere after its unveiling at the SIHHGeneva Watch and Jewellery fair. To anyone who sees this design haven, where classic timepieces dovetail with the most modern sophistication, it’s abundantly clear that Jaeger-LeCoultre remains at the forefront of Swiss watch-making. With the opening of its new boutique in Abu Dhabi, Jaeger-LeCoultre is continuing to leave its mark in the biggest and greatest cities of the world, and has created a new milestone that will enrich its already prosperous legacy. For more information on Jaeger-LeCoultre please visit http://www.jaeger-lecoultre.com Find Jaeger-LeCoultre on Facebook via https://www.facebook.com/jaegerlecoultre A nother brilliant boutique at the Avenue belongs to the esteemed Swiss watch manufacturer Jaeger-LeCoultre. This is its seventh boutique in the Middle East, and builds on the company’s presence in the greatest cities of the world. The UAE’s third Jaeger-LeCoultre boutique follows in the footsteps of the Dubai Mall and Abu Dhabi Marina Mall outlets. We think that Avenue at Etihad Towers is proving to be the perfect location for Jaeger- LeCoultre’s latest collections. The luxurious boutique was inaugurated with a flourish this year under the patronage of HH Sheikh Nahyan Bin Mubarak Al Nahyan, United Arab Emirates Minister of Higher Education and Scientific Research and HH Sheikh Suroor Bin Mohammad Al Nahyan. The Swiss manufacturer’s International Sales Director, Jérôme Favier was also in attendance, on behalf of CEO Jérôme Lambert. Highlighting the manufacturer’s long-standing special relationship with the city of Abu Dhabi, Lambert said: “Our involvement and connection with Abu Dhabi city is not a new one. The brand has been retailing in the United Arab Emirates through our esteemed partner Mansour Jewellers for more than 25 years. And we are closely associated with numerous high profile events, being a main sponsor and supporter of the Abu Dhabi FilmFestival, as well as the official sponsor of the horse jumping finales of the Global Champions Tour taking place in Abu Dhabi – which benefited last year from the Royal presence of Sheikh Nahyan bin Mubarak al Nahyan”. Covering 40 square metres, this new boutique is a perfect place to discover the Jaeger- LeCoultre collection, which caters to both men and women with elegant, inventive and rare pieces. Ebraheem Al Mahmood of Mansour Jewellers added: "we are very proud to be inaugurating the newest Jaeger-LeCoultre boutique with such esteemed guests, and thrilled to see the dedication of the brand in supporting local projects.” Jaeger-LeCoultre has been a major player in watchmaking history since 1833 and was the first manufacturer to be established in the Vallée de Joux, Switzerland. It played a pioneering role by uniting the full range of technical and artistic professions under one roof, and made an indelible imprint on the watchmaking development of the entire region. The manufacturer has a massively impressive range of world firsts, superlative creations and legendary models to its credit, including the Reverso, the Duoplan, the From left to right: Mr Jérôme Favier - Jaeger-LeCoultre International Director, H.H. Sheikh Hamed bin Ahmed al Mulla, Mr. Ebraheem al Mahmood - fromMansour Jewellers, H.H. Sheikh Suroor BinMohammad Al Nahyan, H.E. Ahmed Juma Al Zaabi, H.H. Sheikh Nahyan bin Mubarak al Nahyan