Simply Abu Dhabi VIII

Chopardlaunches newboutiqueat MarinaMallAbu Dhabi The Swiss-based luxury watch and jewellery brand is renowned for its creativity, state-of-the-art technology and craftsmen. T he new Chopard boutique at the Marina Mall, Abu Dhabi has opened doors to Abu Dhabi’s sophisticated clientele, offering them the chance to enjoy exquisite and refined creations produced by the leading watch and jewellery maker. Known for their traditional, warm, gracious and homely atmosphere, Chopard boutiques have been reinterpreted in a contemporary style by talented architect and designer Thierry Despont. Reflecting the décor of an elegant living room in a sophisticated home, the Chopard boutique boasts light woods for flooring and panelling, sumptuous fabrics and furnishings created expressly to highlight the stunning jewels, watches and other finely crafted luxurious products. Fine leather for the wall panels, store fixtures and furniture fronts evoke a sense of simple luxury and familiarity. The luscious velvet used for the curtains and chair upholstery creates a real sense of opulence. Renewable woods are used for this boutique concept, underlining the brand’s deep commitment to the environment. Endowed with a code of ethics nurtured by common sense and loyalty, the Chopard Company has a proud heritage, having been steadily and serenely forged since 1860. Over the years a handful of deeply admirable corporate values have formed the “backbone” of Chopard: Independence, Quality and Excellence, Creativity, Heritage, Respect, and Audacity. Chopard’s superb new boutique at the Marina Mall was inaugurated in partnership with its Abu Dhabi distributor Al Manara International Jewellery. "After assessing the capital’s evolution, we noticed a clear appeal from consumers for a uniquely extraordinary Chopard retail experience, in line with the unparalleled service and choices for which the brand is known," said Abdul Hamied Seddiqi, Chairman of the Board of Directors of Al Manara International Jewellery. “We are delighted to offer Abu Dhabi’s jewellery enthusiasts the privilege of cherishing Chopard and their exclusive spirit in a unique and personalised atmosphere.” 1 1 0 S I M P LY A B U DH A B I Dany Kheirallah and Foaud Georges Mr Abdul Hamied Seddiqi, Third from left and guests.