Simply Abu Dhabi VIII

The opening of Hublot’s second boutique in the UAE capital reinforces the brand’s superb reputation and popularity among ‘luxuristas’. W ith Abu Dhabi buzzing around the F1 period, invitations to parties and events were coming from all directions. One invitation that really caught our attention was the grand opening of Hublot’s second boutique in Abu Dhabi. As Hublot is the Official Watch of Formula One, it made perfect sense that the event was held on the same weekend as the F1 Etihad Airways Abu Dhabi Grand Prix. It was attended by many of the VIPs who were in town, including, of course, Jean-Claude Biver, the charming Chairman of Hublot. The opening on 3rd November 2012 in Marina Mall was a celebration not only of Abu Dhabi’s second Hublot boutique, but also of the 56thHublot boutique worldwide – and the brand shows no signs of slowing down. In fact, the Swiss luxury watch maker can currently boast a boutique opening almost every month, in some of the most prestigious locations in the world. Jean-Claude Biver (pictured standing alongside the Seddiqi family, long-standing partners and friends of the brand in the UAE), began the day with a traditional ribbon-cutting ceremony, which officially opened the fabulous boutique-lounge, which spans over 50 square metres. Abdul Hamied Seddiqi, Vice-Chairman, Ahmed Seddiqi & Sons and Chairman of the Board of Directors at Al Manara International Jewellery, told Simply Abu Dhabi: "It’s a really exciting time to be opening a new Hublot boutique in Marina Mall, especially soon after our recent acquisition of Al Manara International Jewellery in partnership with HAMG, and more so given the presence of such immense local demand for what the Hublot brand offers.” Jean-Claude Biver of Hublot added: “Abu Dhabi is home to a large number of major watch collectors. They fully appreciate the expertise of the Swiss watch making art, expressed through our watch collections. I wish our teams every success and the best of luck, and would be delighted to come and visit them often." From the wall of screens that immediately immerses the visitor into the opulent world of Hublot, to the elegant floor with leather tiles created by a master craftsman (now one of the signatures of the Hublot boutiques), all aspects are designed to perfectly reflect the style that Hublot holds so dearly. The brand refers to it as The Art of Fusion. It’s the fusion of materials, such as natural buckskin and ebony, whic creates a warm yet hushed sanctuary within the bustling Marina Mall. And what better way to end such a luxurious event than for VIPs, friends of the brand, clients and media to head for dinner at the world famous Cipriani – one of the most sought-after tables in the city, perfectly positioned next to the Yas Marina Circuit and right by all the F1 action! Osama Seddiqi, Jean Claude Biver -Hublot Chairman, Abdulmagied Seddiqi & Jacques Tedeschi Osama Seddiqi, Jean Claude Biver and Jacques Tedeschi with Hublot and Al Manara International Jewellery team Ece, Maria, Shereen, Nermeen