Simply Abu Dhabi VIII

1 4 4 S I M P LY A B U DH A B I T his season, Brioni will use a mix of models and young affluent men originating from the variegated worlds of art, fashion, photography, and international business, among others, to unveil its fall winter 2012/13 collection. The concept of using real men carries over from the spring/summer 2012 advertising campaign when Brioni tapped Vegard Vik, the special services chief at Oslo’s Police department, to front the images shot on a sail boat by Irish photographer Boo George. The location chosen for the F/Winstallation is La Triennale. This iconic space serves as a backdrop for the theme of the presentation: a day in the life of the Brioni customer with a focus on the new generation A powerful, confident and modern man with strong personality who lives luxury daily with extreme ease, authenticity and nonchalance.