Simply Abu Dhabi VIII

2 3 3 S I M P LY A B U DH A B I P eerless artistry and finesse allow Golden Dreams to create the world’s most luxurious iPhones. The company’s exquisite collection radiates a timeless passion for lavish perfection. Golden Dreams has established a well-earned reputation for providing its clients with phones that combine functionality, elegance, exclusivity and prestige. Its designs may be sleek and cutting edge, but underlying each one is the unrivalled Swiss tradition of excellence in jewellery and watch making. The company’s custom service – known as ‘From Dreams to Reality’ – offers its clients the privilege of realising their individual, unique wishes by ordering on-demand, entirely unique masterpieces. The Golden Dreams collection Golden Dreams’ iPhone collection has previously astonished lovers of luxury with sumptuous items such as the Full Diamond Edition set. This boasts more than 4,000 diamonds and an exquisite revolutionary material, carbon gold, which was developed in-house. The new Golden Dreams iPhone 5 collection consists of two different, equally stunning editions: The Desert Edition With a certified “Mississippi Alligator” back, the Golden Dreams Desert Edition is the world’s first leather-covered iPhone 5. In order to accommodate the sumptuous material while keeping the thickness of the iPhone unchanged, the skilled R&D team at Golden Dreams had to re- engineer the entire back of the phone, using cutting-edge Swiss micro- engineering techniques. The result is a spectacular device that retains its original proportions while featuring an amazing alligator back that is both sensuous to the touch and beautiful to look at. The leather is available in a superb range of colours to suit individual tastes, while the smartphone’s rimmay be finished in either opulent 24-carat gold plate or sleek black chrome. The Gold Edition The Gold Edition 24ct, with its sparkling mirror back, is covered with the finest of all metals. The back of the phone is polished to an opulent degree, lending it mirror-like reflective qualities. Clients who know that real quality is timeless can enjoy a gold mirror and a phone combined! The model is available in elegant shades of white or black, with luxurious 24ct-gold plating. Renowned Swiss quality Belkacem Kendouci, Golden Dreams’ artistic director, has said: “What makes us different to a simple gold-plating company is that we use the full experience of the Swiss luxury industry to push boundaries, offering beautiful, innovative creations that embody the world-renowned Swiss tradition of quality.” When asked about the company’s philosophy of applying traditional Swiss craftsmanship to a mobile phone, Alexandre Masson, the Golden Dreams CEO, said: “Luxury is all about emotions. The purchase of a Swiss luxury watch cannot simply be explained by the need to have the time. At Golden Dreams we recognise the fact that smartphones are becoming increasingly important elements of our life, and we want to be the bridge between the technical excellence of Apple and Swiss traditional craftsmanship skills. “Our aim,” he concludes, “is to make themmore personal, more beautiful, and more luxurious.”