SimplyAbuDhabi IX

T he spirit of renowned French jewellery house Van Cleef & Arpels has always been about the unique creative energy of love. Born from the love story between Alfred Van Cleef and Estelle Arpels, the brand launched in 1906 at the now-legendary storefront on Paris’s Place Vendôme. Since that time, the vision and aesthetic grandeur of Van Cleef & Arpels has been enriched by fraternity, fidelity, femininity, refinement and a daring kind of elegance – all of which express the unique philosophy of the renewal of time. Nature captured in all its vitality, the poetry of couture, the magic of fairies and ballerinas – all are themes which have inspired the Maison’s astonishing pieces of jewellery that sublimely demonstrate the brand’s technical mastery, legendary craftsmanship and taste for innovation and transformation. Today as always, Van Cleef & Arpels’ creations adorn celebrities and many others. The wearer only needs to listen to his or her own sense of time to be part of this illustrious vision, still present a century after its creation. Van Cleef & Arpel’s new boutique at the Avenue at Etihad Towers Maison Van Cleef & Arpels celebrated the inauguration of its new boutique at the Avenue at Etihad Towers with a luxurious VIP cocktail event held at the Brasserie Angelique. The prestigious occasion took place in the presence of Alban Belloir, Managing Director of Van Cleef & Arpels Middle East and India, who welcomed guests to a magical evening to enjoy a journey through the enchanting world of some of the brand’s most stellar creations. Located at Avenue at Etihad Towers, Abu Dhabi’s striking new landmark for luxury lifestyle, the sumptuous 1,624 square-feet boutique is the second in the United Arab Emirates’ capital, the first of which is located in Marina Mall. The boutique serves as an elegant showcase for an extensive selection of enchanting jewellery that reflects the exceptional craftsmanship perfected by the master jewellers of the Maison: the “Mains d’Or” ™ – the “hands of gold.” Ranging from extraordinary classicism to the most contemporary pieces, the luxurious collections available at the new Abu Dhabi boutique include beautiful offerings from Oiseaux de Paradis, Socrate, Lotus, Charleston, Palmyre, Snowflake and Flowerlace. A separate zone hosts timepieces, a craft finely mastered by Van Cleef & Arpels, as displayed in the distinguishedmovements and unique complications executed in the Poetic Wish and Poetic Complications™ Collection. Placing special emphasis on dreams and emotions, the Maison’s enchanting and distinctive interpretation of time takes the form of the Lady Arpels Féerie watch, playfully feminine creations with charms, and a romantic interpretation of love in Paris, set on the Pont Amoureux. The Van Cleef Arpels Team with Alban Belloir Osama Seddiqi and Hind Abdul Hamied Seddiqi Peter Baumgartner and Mrs Baumgartner