SimplyAbuDhabi IX

Mouawad Papillon Collection Bracelet 1 2 6 S I M P LY A B U DH A B I R enowned for its exclusive collections, haute joaillerie, objets d’art and luxury watches, Mouawad was founded in 1890 in Lebanon and established by DaoudMouawad. Today the brand is led by fourth generation co-guardians Fred, Pascal and Alain Mouawad, and is backed by more than a century of artistic excellence and craftsmanship in the field of fine jewellery. The Mouawad brand has now penetrated continents across the world, while continuing to maintain its eminent position as jewelers to royalty, high society, celebrities and those that appreciate the finest standards of dazzling craftsmanship. The goal at Mouawad has always been to enchant and build lifelong relationships with customers by offering a wide range of jewels and timepieces for all occasions. Diamonds and gemology have always been a passion for theMouawads. Besides crafting fine jewellery, over the years the Mouawad family have acquired some of the largest and rarest diamonds in the world, and many of these historic gems carryMouawad as part of their designated name. In addition to its jewellery and timepiece design and production, Mouawad also manufactures rough diamonds as a Diamond Trading Company (DTC) Sightholder through its joint venture company, Premier Diamond Alliance. Among the many accolades obtained by the brand, the Guinness Book of Records has honoured Mouawad on three occasions with world records: in 2010 for the Mouawad 1001 Nights Diamond Purse – priced at US$3.8 million, it was the most valuable handbag in the world; in 2003 for the Fantasy Bra, at US$11 million, the piece was the most luxurious and expensive piece of lingerie ever made; and in 1990 for the Mouawad Splendor - at the time the most expensive single pear-shaped diamond (101.84 carats) priced at US$12.76 million. Among the brand’s celebrity followers are Angelina Jolie, Nicole Kidman, Giselle Bundchen, Jennifer Lopez and Paris Hilton. The company has also collaborated with high-profile individuals including Heidi Klum, Nicole Richie, Seal and Andrea Lieberman, as well as with the Victoria’s Secret brand, to create stunning pieces of jewellery. Dedicated to remaining steadfast to the brand’s rich heritage of craftsmanship and creativity, Mouawad plans to continue its focus on fine jewellery and watches, while widening distribution through contemporary and accessible price points in order to widen the brand’s global presence – sharing its beauty and artistic vision with all.