SimplyAbuDhabi IX

L eading provider of luxury mobile phones Vertu has launched Vertu TI, a new contemporary smartphone powered by Android. The piece is encased in titanium, used for its strength, elegance and low weight. It also features leather accents, as well as the largest sapphire crystal screen ever engineered at 3.7 inches. The sapphire crystal renders the screen virtually scratch proof and is tested to be four times stronger than other smartphones in terms of impact resistance. In addition, Vertu TI’s titanium case is around five times stronger than other smartphones, resulting in a phone that feels solid and beautifully crafted in the hand. The phone is powered by the Android 4., Ice Cream Sandwich operating system, which in combination with the device’s 1.7 GHz processor, makes for an intuitive, highly reactive and enjoyable experience. Other features include an 8MP rear camera with auto focus and twin LED flash, a 1.3MP front-facing Skype compliant camera, 64GB internal memory and secure near field communication technology. In addition, the Vertu TI boasts superior audio ability, presenting 11 x 15 millimetre rectangular drivers that are acoustically integrated into the chassis to maximize frequency response and level. The phone’s new feature is the Vertu key – an element that provides instant access to a curated world of benefits and services via a global team of professionals, available to customers wherever they may be, 24 hours a day, seven days a week. These services include Vertu Certainty, which helps protect the device, its data and, where necessary, the customer; and Vertu Life, featuring tailored information, articles and benefits. In terms of design, Vertu TI incorporates the brand’s distinctive traits, such as its ceramic pillow and exposed watch screws. It boasts an overall clean aesthetic, revealing a product that is at once timeless and elegant. 2 7 9 S I M P LY A B U DH A B I