Simply Abu Dhabi XI

instant hit, the success and orders trebled in the first year alone. By the end of that year the Big Bang chronograph had scooped an array of international awards, receiving the ‘2005 Design Prize’ in the Geneva Watchmaking Grand Prix, the ‘Sports Watch Prize’ at the Watch of the Year ceremony in Japan, and the Middle Eastern Prize for the ‘Best Oversized Watch’ at the Editor’s Choice ‘Watch of the Year’ in Bahrain. By the end of 2006, less than two years since joining the company, Biver had quadrupled the sales to around 100 million Swiss francs. Today, Biver remains as President of the company, with Ricardo Guadalupe at the helm as CEO. In 2008 it was announced that luxury goods group LVMH has acquired the brand and Hublot continued to garner worldwide acclaim for high profile collaborations with famous brand ambassadors such as Diego Maradona and Usain Bolt, and with global events. The brand has a multi-million dollar sponsorship deal with the premiership football club Manchester United and Hublot is the official timekeeper of the 2010 FIFA World Cup and the 2014 FIFA World Cup. In 2010, Hublot was also appointed the Official Watchmaker of Formula 1. This year, the connection withmotorsport is enhanced with an incredible new watch – the MP-05 LaFerrari. This distinctive, futuristic-looking watch has set a world record for 8 3 S I M P LY A B U DH A B I Luca Cordero di Montezemolo Chairman of Ferrari

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