Simply Abu Dhabi Magazine XVII

2 2 4 S I M P LY A B U DH A B I Moschino Menswear Spring/Summer 2015 F or anyone who thinks serious fashion can’t have a sense of humour, they only need look at Moschino’s fun and slyly witty creations. The brand first burst onto the scene in the 1980s, when founding designer Franco Moschino popularised the aesthetic of ironic fashion that doesn’t take itself too seriously, allowing his customers to be in on the joke, simultaneously taking a gentle poke at the fashion world whilst also celebrating it. This was the era of exaggerated silhouettes and cuts, ironic slogans emblazoned on everything, and bright, almost cartoonish hues – think of the early days of hip-hop and MTV, street dance, graffiti art – fashion that was a cheeky commentary on consumer culture itself. In Jeremy Scott, the brand has found the heir apparent to the late Moschino. In just a year at the helm, Scott has brought back the essence of the 1980s and early 1990s. Backstage after the spring/summer 2015 show, Scott was heard to say “It feels culturally relevant” to reintroduce the ethos that made the house’s reputation. With his first runway, Scott endured some criticism for the American fast- food icons that formed the crux of the