Simply Abu Dhabi VIII

2 1 1 S I M P LY A B U DH A B I Ferrari’s commitment to innovation is demonstrated with a new programme enabling fans to create a car perfectly suited to their individual taste. development by the Ferrari Styling Centre, which takes its inspiration from the company’s core values of innovation, elegance and passion. The client’s personal wishes and aspirations lie at the very heart of the Tailor-Made Programme. Owners are assisted and guided through the selection process by their own Personal Designer, who is charged with guaranteeing that the resulting cars are both unique and consistent with the Ferrari brand and its tradition. Once the car’s details have been defined, the client can then track all of the various processes involved in its creation – right up to that precious moment when they take delivery of their unique creation. Naturally, they are very welcome to visit Maranello to pick up their car in person. if they so wish. Creativity, research, original materials, superb craftsmanship and attention to detail are the cornerstones of the exquisite Tailor-Made Programme, which offers three collections inspired directly by Ferrari’s DNA: Scuderia, Classica and Inedita. Scuderia takes its inspiration fromFerrari’s sporting history, offering a choice of racing-derived materials, finishes and liveries. The Classica collection, on the other hand, provides a modern twist on the styling cues and features of Maranello’s iconic GTs. Lastly, Inedita

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