Simply Abu Dhabi VIII

2 1 2 S I M P LY A B U DH A B I lives up to its name by introducing an element of experimentation and innovation in terms of styling, colours and materials. Clients are given enormous freedom in their decisionmaking, being able to select from a huge range. This includes traditional luxury materials, such as classic cashmere, trendy denim, and high-tech, innovative carbon-fibre. This allows clients to achieve a level of exclusivity that’s absolutely unprecedented in the automotive sector. In fact, this is the first time many of the materials offered have been adopted and approved for use in cars. Clients are invited to Maranello as part of the Tailor-Made Programme. There they will find a dedicated area that looks and feels very much like a haute couture studio, with a huge array of samples of materials, treatments and colours to browse. There is also a material scanner that will provide owners with a preview of the final result. The Tailor-Made Collections Maximum performance, tradition, innovation. These are the Ferrari brand core values that underpin all three collections created by the Styling Centre to inspire clients interested in the Tailor-Made programme. Scuderia, Classica and Inedita are the three different “worlds” to choose from to create exquisite bespoke Ferraris through unique combinations of the many options available. Guided and advised by their Personal Designer, new owners can make their selections from the collections to reflect their own personal tastes. They are also welcome to suggest innovative, new solutions and materials that the Styling Centre will then assess for compatibility. It’s just like getting a tailor-made suit – you have the power to create whatever you want, perfectly matched to you. Scuderia Racing has always been the lifeblood of Ferrari, which has enjoyed remarkable success on the world’s circuits since its earliest days. The Scuderia collection is therefore very much a homage to the track, a fact reflected in the materials and finishes it includes. The list of options in the Scuderia collection ranges all the way from carbon-fibre trim to technical fabrics, chamois and rubberised leather, Alcantara, microfibres, Kevlar, satin-finish and matte metals. Clients can work with the Scuderia collection to ensure their Ferraris epitomise the very pinnacle of sportiness.

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