Furless Permanent Al Zafaranah Opens in Abu Dhabi on 19 November

Furless Permanent opens its seventh UAE branch on Thursday 19 November in Hadbat Al Za’faranah, Abu Dhabi, with a launch evening from 6pm to 8pm at Building 13, Sidon Street. The new centre offers electrolysis, the hair removal method the brand has built its name on, and guests at the opening can try a discovery session and leave with a voucher towards a treatment.

We have the invitation in hand and are planning to see the centre for ourselves. Electrolysis has a loyal following among people who have tried laser without lasting results, and a new branch in the capital’s inner suburbs makes it easier for Abu Dhabi residents to commit to a course of sessions close to home.

The business behind the brand

Furless Permanent was established in 2017 by founder and chief executive Mariela Marcantetti, and it has grown into a group that also includes the Furless Beauty Institute, a beauty school, and The Trading Corner, which distributes permanent hair removal equipment. The brand describes itself as the world’s largest specialist electrolysis provider and now operates in Abu Dhabi, Dubai and Riyadh. In the capital it already has branches on Muroor Road and in Rabdan Mall, and Al Za’faranah adds a third Abu Dhabi address.

How electrolysis works

Electrolysis treats one hair at a time. A very fine probe is placed into the follicle and a low electric current destroys the part of the follicle that produces new growth. Because it does not depend on pigment, the brand stresses that it works on all hair colours, skin tones and body areas, for both women and men, which is the main reason clients choose it over laser. Furless Permanent also points out that electrolysis is the only method approved by the US Food and Drug Administration for permanent hair removal.

The trade off is time. Treating hairs individually means a course of sessions rather than a single appointment, which is why proximity matters so much. A branch close to home or work can decide whether someone completes their treatment.

A clinic that does not look like a clinic

The interiors are part of the appeal. The image the brand has shared shows a waiting area painted with a pop art portrait in pink, lilac and orange rings, a digital clock set into a pair of oversized sunglasses beneath the Furless name, a striped parasol and a row of padded lilac and pink stools. A wheel on the opposite wall invites guests to spin for a product discount. It is a cheerful space that takes some of the nerves out of a first appointment.

What we expect on the night

The opening invitation promises a tour of the new centre, a discovery session, the chance to meet other beauty lovers and a voucher towards a Furless Permanent treatment. We are going to ask the therapists how many sessions a typical client needs for areas such as the upper lip or underarms, and how the team plans treatments around Abu Dhabi’s long summer, when many residents travel.

Details

• What: Grand opening of Furless Permanent Al Zafaranah
• When: Thursday 19 November 2026, 6pm to 8pm
• Where: Building 13, Sidon Street, Hadbat Al Za’faranah, Abu Dhabi
• Instagram: @furlesspermanent

Imagery courtesy of Furless Permanent.