ISM Middle East 2026 Concludes with Record Momentum, Setting Stage for Landmark 20th Edition

The prestigious trade exhibition welcomed over 14,000 visitors and nearly 300 exhibitors from across the globe, signalling robust confidence in the region's food and beverage sector as organisers prepare an expanded 2027 programme.

The Dubai World Trade Centre played host to one of the region’s most significant food industry gatherings as ISM Middle East 2026 drew to a close, having welcomed 14,377 trade visitors and 280 exhibitors representing 37 countries during its November run. Held in tandem with Gulfood Manufacturing, GulfHost and Private Label Middle East, the exhibition functioned as a vital nexus connecting global manufacturers and suppliers with retailers, wholesalers, e-commerce operators, hospitality professionals and distributors across the entire food value chain.

The floor reflected contemporary consumer appetites with particular emphasis on innovation. Plant-based and protein-enriched bakery products, functional and sugar-free confectionery, premium chocolate and savoury snacks dominated many exhibition stands, each responding to the growing demand for healthier indulgence that characterises modern retail landscapes. The co-located Foodtech Summit amplified these conversations, drawing representatives from industry titans including Ferrero, Nestlé, Mondelēz International and Mars to explore functional formulations, sustainable growth trajectories and the evolution of consumer preferences across the Middle East and beyond.

Three companies received particular recognition through the annual ISM Middle East Awards: Artion Greek Foods was honoured for Best Chocolate Product, Frezzyks claimed the Best Hard and Soft Candy distinction, whilst PRESTIGE secured the Best Health and Functional Snack accolade. These selections underscored the exhibition’s commitment to celebrating excellence and innovation within the sector.

Mark Napier, Vice President of ISM Middle East at inD, observed that the 2026 edition had exceeded expectations in both participation and attendance, generating considerable momentum for new commercial partnerships. Denis Steker, Senior Vice President, International at Koelnmesse, emphasised the event’s critical role in bridging global manufacturers with regional buyers, noting the importance of such gatherings to the international business community’s engagement with Middle Eastern markets.

Looking ahead, organisers confirmed that the landmark 20th edition will convene from 14th to 16th September 2027, positioning itself strategically ahead of the key fourth-quarter retail period. The forthcoming event, organised under the theme “What will the world crave next?”, will expand across six halls and incorporate conferences, specialised discussions, innovation showcases and activities designed to amplify commercial growth opportunities across the region.

What it means for Abu Dhabi

The success of ISM Middle East reflects broader confidence in the Gulf’s position as a gateway for international commerce and innovation. As a key component of the region’s diversified economy, the food and beverage sector continues to attract global players seeking access to Middle Eastern markets, reinforcing Dubai’s and the broader UAE’s status as essential hubs for international trade and partnership development.

The 2027 edition’s expansion and thematic focus on emerging consumer trends signals the region’s receptiveness to forward-thinking business models and evolving dietary preferences. This trajectory supports the UAE’s commitment to fostering entrepreneurship, sustainability and growth across established and emerging industries, positioning the nation as a destination where global commerce thrives and innovation flourishes.

Source: WAM