Tarahum harnesses artificial intelligence to guide donors and those seeking charitable support

The foundation launches Rahma, an AI Agent designed to simplify access to services and strengthen the connection between givers and those in need across the UAE.

Tarahum Charity Foundation has introduced Rahma, an artificial intelligence agent now available on its website, embodying a thoughtful approach to digital transformation in the charitable sector. The name carries particular resonance: Rahma means mercy in Arabic, and the foundation sees technology as meaningful only when it serves genuine human good.

Rahma functions as a digital guide for visitors to the Tarahum website, helping them navigate services, understand how to contribute to initiatives, and discover the support available to those in need. More than a simple search tool, the agent accompanies users throughout their engagement with the foundation, answering frequent questions about documentation requirements and application progress. This allows the foundation’s team to concentrate their personal attention on cases requiring specialist care, including people of determination and senior citizens.

The launch reflects the approach outlined by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, through Dubai-it, a framework that transforms ambition into measurable achievement and embeds generosity and sincerity into institutional practice. As we reported recently, UAE leadership is embracing agentic AI to reshape operations across sectors, and Tarahum’s implementation demonstrates how artificial intelligence can advance humanitarian work within the community.

Dr. Ahmad Tahlak, General Manager of Tarahum Charity Foundation, emphasised that the foundation evaluates technology by its real impact on people’s lives. “We launched Rahma to guide visitors to our website and help them find the information and services they need, clearly and easily,” he said. “She improves their experience and moves our digital transformation forward.”

The initiative aligns with UAE Innovates, a nationwide celebration held throughout November honouring innovative ideas across sectors. Through Rahma, Tarahum demonstrates how artificial intelligence can advance charitable and humanitarian objectives, bringing services closer to communities and making generosity more accessible.

Abdulla Al Kaabi, Head of Customer Service at Tarahum Charity Foundation, noted that the foundation receives similar questions daily regarding required documents and application status. Rahma now provides immediate responses at any time, enabling people to proceed without delay and freeing the team to concentrate on cases requiring human judgment and compassion. The foundation plans to refine Rahma continuously, learning from each interaction to remain responsive to community needs.

What it means for Abu Dhabi

Rahma represents an important evolution in how charitable organisations serve their communities. By simplifying access to information and services through intelligent technology, Tarahum makes charitable support more inclusive and responsive, particularly to vulnerable groups who benefit from clearer guidance and reduced administrative friction. The initiative strengthens the foundation’s capacity to deliver healthcare, educational and housing assistance with reliability and transparency.

The implementation also positions Abu Dhabi and the UAE as leaders in applying artificial intelligence thoughtfully to humanitarian purposes. The UAE Artificial Intelligence Office has been collaborating with technology partners to build national capabilities in Agentic AI, and Tarahum’s work demonstrates how these capabilities serve citizens and strengthen community bonds. As the nation continues developing AI applications across sectors, charitable organisations serve as meaningful exemplars of technology in service of compassion.

Source: WAM