Sharjah’s Dual Beauty and Fragrance Exhibitions Unite 200+ Companies and 700 Brands
Expo Centre Sharjah welcomes the fourth Emirates Perfumes and Oud Exhibition alongside the second Middle East Cosmetics Show, drawing international participation across ten days of curated displays and networking opportunities.
Sharjah’s Expo Centre is set to become a premier destination for fragrance, oud, and beauty enthusiasts as two specialised exhibitions open their doors this October. Running concurrently from 9 to 18 October 2026, the fourth edition of the Emirates Perfumes and Oud Exhibition and the second Middle East Cosmetics Show will showcase an unprecedented gathering of more than 200 companies representing approximately 700 brands.
The Emirates Perfumes and Oud Exhibition celebrates the profound cultural heritage embedded within the region’s fragrance traditions. Saif Mohammed Al Midfa, Chief Executive Officer of Expo Centre Sharjah, emphasised the exhibitions’ significance: “The Emirates Perfumes and Oud Exhibition reflects the deep-rooted connection of this industry to our Arab and Emirati culture, where perfume and oud form an integral part of hospitality, identity, and social heritage.”
Al Midfa highlighted how the concurrent presentation of both exhibitions creates a comprehensive experience. “Organising the exhibition alongside the Middle East Cosmetics Show brings together a broader range of sectors and brands in one place, offering visitors an integrated experience encompassing perfumes, oud, beauty, and care,” he noted.
The exhibitions draw remarkable international participation, with the Emirates Perfumes and Oud Exhibition welcoming exhibitors from China, Türkiye, Kuwait, Saudi Arabia, Oman, Qatar, and India. The Middle East Cosmetics Show extends this reach further, featuring companies from India, Kuwait, and across Europe, Asia, Arab nations, and GCC states.
Visitors will discover a curated selection spanning Oriental and Western perfumes, premium oud oils, incense, blended fragrances, body and hair fragrances, scented candles, and incense burners. The cosmetics showcase presents skincare, beauty, and personal care products reflecting contemporary industry innovations whilst honouring traditional ingredients and compositions.
An exclusive pavilion dedicated to the Sharjah Chamber of Commerce and Industry will facilitate networking and business collaboration, creating opportunities for regional and international brands to expand their market presence. The dual-exhibition format maximises value for visitors, enabling exploration of complementary product categories during a single visit.
Through these specialised platforms, Expo Centre Sharjah continues strengthening its role in supporting the region’s trade exhibition sector, enabling companies to launch brands, engage customers, and establish their presence across UAE and regional markets.
Source: WAM