Government of Dubai Media Office forges strategic partnership with China’s Shenzhen News Group

A delegation from the Government of Dubai Media Office has explored collaborative opportunities with one of China's most prominent media organisations, advancing Dubai's international communications strategy.

The Government of Dubai Media Office has embarked upon a significant diplomatic initiative in the realm of international media relations, convening with representatives of the Shenzhen News Group, a venerable Chinese media institution of considerable standing. This substantive engagement occurred during the Dubai Business Forum – China, orchestrated by Dubai Chambers within Shenzhen’s thriving commercial landscape.

The discussions encompassed a comprehensive array of collaborative possibilities, including the amplification of Dubai’s presence within Chinese media channels, the cultivation of deeper institutional relationships between media organisations operating across both markets, and the advancement of mutually beneficial endeavours in content creation, professional knowledge exchange and the evolving digital media landscape.

Hend Fekri, Director of Strategic Media Relations at the Government of Dubai Media Office, articulated the significance of these engagements, observing that the Shenzhen discussions exemplify a steadfast commitment to fortifying international media partnerships and identifying fresh avenues for constructive collaboration. The delegation expressed its enthusiasm for fostering meaningful media exchange and narrative storytelling that would nurture greater mutual comprehension and reinforce the bonds between Dubai and China.

The Government of Dubai Media Office delegation comprised Hend Fekri and Huda Dahkooni, Senior Officer of Communications Relations, whilst Dubai Chambers contributed Mohamad Mouzehem, Manager of PR and Communication, and Ayesha bin Thalith, Associate Manager of PR and Communication, to these productive discussions.

The Shenzhen News Group delegation brought considerable expertise to the proceedings, with Florence Sun serving as Editor-in-Chief of Shenzhen Daily, Dequn Wu representing the Economic News Department at Shenzhen Special Zone Daily, Yu Zhang attending as Chief Reporter at Shenzhen Daily, and Xumei Wu participating as Reporter within the Economic News Department at Shenzhen Special Zone Daily. The Shenzhen News Group maintains an impressive portfolio of publications spanning traditional newspapers and contemporary digital news platforms, encompassing Shenzhen Special Zone Daily and the internationally oriented Shenzhen Daily.

These consultations represent merely one facet of the Government of Dubai Media Office’s extensive engagement during the Dubai Business Forum – China, with concurrent discussions having been conducted with an impressive constellation of leading Chinese media organisations, including CGTN, Yicai, Caixin, PE Daily, China News Service, Southern Metropolis Daily, Guangzhou Daily, CLS, Shanghai Securities News, Jiemian and Nanfang Daily.

Such endeavours exemplify the Government of Dubai Media Office’s overarching strategic objective: the strengthening of cooperative relationships with international media institutions, the facilitation of knowledge and expertise exchange, and the cultivation of enhanced global understanding regarding Dubai’s remarkable development trajectory and its manifold achievements.

Source: WAM