Takasago Opens Prestigious Creative Centre in Dubai
The internationally celebrated fragrance and flavour house establishes an advanced hub in Dubai, seamlessly blending global expertise with profound understanding of regional olfactive traditions and consumer sensibilities.
Takasago International Corporation, one of the world’s most distinguished fragrance and flavour companies, has unveiled its new Creative Centre in Dubai, representing a significant expansion of the Group’s commitment to the region and its extraordinary creative potential.
This sophisticated facility has been conceived as an integrated hub for fragrance creation, incorporating advanced laboratories that bring Takasago’s extensive global expertise to its customers and regional partners. The Centre embodies a harmonious synthesis of international capabilities with a refined understanding of local cultures, olfactive traditions, and the nuanced preferences of consumers across the Middle East.
Marwan Abdulaziz Janahi, Senior Vice President of Dubai Science Park, part of TECOM Group, remarked upon the significance of the establishment: “Takasago’s new Creative Centre in Dubai reflects the emirate’s position as a global hub for business and innovation. We continue to provide a specialised ecosystem, underpinned by state-of-the-art infrastructure, that enables companies to grow their presence in Dubai and pursue new opportunities across regional and international markets, in line with the objectives of the Dubai Economic Agenda ‘D33’.”
The Middle East has evolved into far more than one of the world’s most rapidly expanding fragrance markets; it has established itself as one of perfumery’s most influential and creative forces. Bassel Kouchacji, Managing Director Fragrance Middle East at Takasago, expressed the company’s vision: “Opening our new Creative Centre in Dubai reflects our long-term commitment to the region.”
Takasago’s trajectory in the Middle East has demonstrated steady expansion throughout the past decade, following the establishment of its Dubai presence in 2015. The new Creative Centre aims to respond with precision to the distinctive requirements of regional customers whilst developing fragrances that resonate authentically with local sensibilities and extend their influence across international markets.
Founded in Japan in 1920, Takasago operates through subsidiaries across 28 countries, substantially strengthening the Dubai centre’s position within its comprehensive global research and innovation network. The Creative Centre functions in close coordination with Takasago’s worldwide network of perfumers, evaluators, scientists, and technical experts, fostering a continuous and enriching exchange of knowledge throughout its international operations.
The inauguration coincided with Beautyworld Dubai 2026, where Takasago presented its latest creative vision through a collection of 13 new fragrances, each reflecting the company’s dedication to innovation and excellence.
Source: WAM