SEHA CLINICS Champions Women’s Wellbeing with Comprehensive Health Initiative

A thoughtful campaign across Abu Dhabi and Al Ain places preventive care and early detection at the heart of women's health, combining medical expertise with interactive wellness experiences.

The notion that health matters most when something goes wrong persists stubbornly in many minds. SEHA CLINICS, a PureHealth subsidiary, counters this with a different philosophy: that the foundations of wellbeing are built through regular examination, early detection and the deliberate integration of preventive care into everyday life. The “She Brings Brightness to Life” campaign, unfolding through October and November, embodies this conviction through community activities and interactive experiences that invite women to consider their health not as an afterthought but as a priority worthy of time and attention.

Community activities launched at Yas Mall in Abu Dhabi on Tuesday, with sessions continuing through Wednesday. The experience extends beyond the clinical: colour styling consultations sit alongside skin analysis and basic health checks that assess mineral and vitamin levels. Physical and mental wellbeing activities encourage participants to think holistically about their health, acknowledging that true wellness encompasses both body and mind. The campaign deliberately challenges the narrative that family and social responsibilities should displace personal healthcare, instead positioning preventive care as an essential rather than a luxury.

The initiative builds on SEHA CLINICS’ existing commitment to women’s health across its network. As the organisation strengthens its clinical capabilities, it simultaneously deepens its engagement with communities. Salama Mohamed Al Hosani, Acting Chief Medical Officer at SEHA CLINICS, describes the campaign’s focus as comprehensive: encouraging women to prioritise their health, raising awareness of early detection’s importance, and embedding preventive care into daily practices. The campaign launched in October to coincide with Breast Cancer Awareness Month, when activities at Reem Mall in Abu Dhabi and Jimi Mall in Al Ain fostered dialogue around personal wellbeing and healthcare prevention.

Beyond the awareness campaign, SEHA CLINICS’ women’s healthcare programme operates year round through its network of centres in Abu Dhabi, Al Ain and Al Dhafra, providing primary and preventive healthcare services positioned within communities themselves. This accessibility matters: early detection and timely intervention depend on healthcare that feels approachable rather than distant. The organisation’s recent expansion, including 22 new and upgraded clinics and mobile units across Abu Dhabi and Al Ain in 2026, reflects a commitment to placing these services within reach of more women at different stages of life.

What it means for Abu Dhabi

The campaign signals a shift in how health and wellness are understood within the community: not as responses to illness but as deliberate, ongoing practices that strengthen individuals and families. By positioning preventive care and mental wellbeing as equally important as physical examinations, SEHA CLINICS contributes to a broader conversation about health that acknowledges women’s distinct needs across different life stages.

The expansion of SEHA CLINICS’ presence across Abu Dhabi, Al Ain and Al Dhafra means that preventive screening and comprehensive health assessments become more accessible to more women, enabling early detection and continuity of care that ultimately benefits entire communities and families who depend on women’s health and wellbeing.

Source: WAM