FIX Dessert Chocolatier Is Presented With the First Dubai-it Award for Business Projects

The brand that put Dubai Chocolate on the world map has been formally honoured at home. FIX Dessert Chocolatier co-founders Sarah Hamouda and Yezen Alani were presented with the Dubai-it Award for Projects in the Business Category at a ceremony at the UAE Pavilion, Expo City Dubai.

The win was announced on 24 October by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister and Minister of Defence of the UAE and Chairman of The Executive Council of Dubai. This is the first edition of the Dubai-it Award, which recognises individuals, projects and institutions that deliver exceptional results through speed, quality and effective execution.

FIX began in a Dubai home kitchen in 2021 and went viral with its Can’t Get Knafeh Of It bar. Today The Original Dubai Chocolate is sold at Harrods in London and at Dubai International Airport’s Terminals 1 and 3.

“When we started FIX in a home kitchen in 2021, we had a big idea and a love for chocolate but we never imagined Dubai Chocolate would reach people all over the world,” said Sarah Hamouda. “This city gave us the room to dream big and build something from the ground up.”

“We’re immensely proud to be a Dubai born brand and to represent this city on the global stage,” added Yezen Alani.

Follow the brand on Instagram at @fixdessertchocolatier.

On Simply Luxury: FIX Dessert Chocolatier · Harrods