PureHealth and Erth Hospitality Transform Patient Experience at SEHA Corniche Hospital
A strategic partnership combines clinical excellence with premium hospitality services, reimagining how patients and families experience healthcare through enhanced comfort and authentic Emirati warmth.
PureHealth has entered into a significant strategic partnership with Erth Hospitality, the catering division of Erth Abu Dhabi, to elevate the patient experience at SEHA Corniche Hospital. The collaboration represents an innovative approach to healthcare delivery, merging world-class clinical care with sophisticated guest-service expertise.
The partnership focuses on enhancing non-clinical services across the hospital, including food and beverage offerings, housekeeping standards and overall guest experience. By integrating these elements, the initiative seeks to create an environment that is not only clinically excellent but also welcoming, comfortable and genuinely patient-centred.
Shaista Asif, Group Chief Executive Officer of PureHealth, emphasised the broader vision underlying the collaboration. “The future of healthcare extends far beyond clinical outcomes,” she stated. “How a patient feels, how a family is greeted and how every moment of care is delivered shape recovery and trust. Through our partnership with Erth Hospitality, we are reimagining the journey of everyone visiting the hospital to offer world-class personalised care with authentic Emirati warmth.”
Erth Hospitality brings considerable expertise rooted in Emirati cultural heritage and traditions. The organisation draws upon the legacy of the late Sheikh Zayed bin Sultan Al Nahyan, translating those values of generosity and care into contemporary hospitality practice. This cultural foundation proves particularly valuable in supporting PureHealth’s commitment to enhancing experiences for patients, families and visitors alike.
Shaikha Al Kaabi, Chief Executive Officer of Erth Abu Dhabi, highlighted the significance of the collaboration for one of Abu Dhabi’s most established healthcare institutions. “Our partnership with SEHA Corniche Hospital represents an important step towards enhancing the care experience,” she explained. “At Erth, Emirati hospitality is rooted in the values of generosity, care and genuine warmth. Through this partnership, we look forward to bringing these values into the hospital environment, helping to create an experience that offers comfort and reassurance, while ensuring patients and their families feel supported and a sense of home.”
This partnership exemplifies how healthcare organisations can innovate beyond traditional clinical frameworks, recognising that comprehensive patient care encompasses emotional wellbeing and environmental comfort. By combining PureHealth’s medical expertise with Erth Hospitality’s distinguished service standards, SEHA Corniche Hospital is positioning itself at the forefront of holistic healthcare delivery in the region.
Source: WAM