Al Ghadeer and Al Foah forge partnership to champion Emirati women artisans
A transformative cooperation agreement between the Al Ghadeer Emirati Crafts Project and Al Foah Dates promises to elevate local artisanal production and create meaningful economic opportunities for Emirati women.
The Al Ghadeer Emirati Crafts Project, operating under the auspices of the Emirates Red Crescent, has entered into a significant cooperation agreement with Al Foah Dates, a distinguished subsidiary of Agthia Group, marking a momentous occasion for the advancement of local artisanal excellence and economic empowerment.
The accord was formalised during World Food Week at ADNEC Abu Dhabi, witnessed by Ahmed Sari Al Mazrouei, Secretary-General of the Emirates Red Crescent, and Salmeen Al Ameri, Managing Director and Group Chief Executive Officer of Agthia Group, alongside an assembly of representatives from both organisations. This collaborative endeavour represents a confluence of institutional commitment to nurturing Emirati craftsmanship and commercial innovation.
The partnership encompasses a multifaceted approach to supporting Emirati women artisans engaged in food production, substantially expanding market access for Al Ghadeer’s distinctive offerings whilst establishing robust and sustainable income opportunities. Through this alliance, artisans shall benefit from enhanced production capabilities and sophisticated marketing platforms that facilitate their meaningful economic participation within the broader national framework.
Ahmed Sari Al Mazrouei underscored the agreement’s significance in strengthening the Al Ghadeer initiative by furnishing artisans with tangible production and marketing opportunities. He articulated the Emirates Red Crescent’s unwavering commitment to cultivating expanded national partnerships that extend benefits to an ever-widening circle of artisans, fostering comprehensive economic empowerment whilst safeguarding Emirati crafts as a repository of sustainable income and living cultural heritage.
Salmeen Al Ameri affirmed Agthia Group’s resolute dedication to supporting local production and advancing the economic agency of Emirati women. The Group shall harness Al Foah’s extensive expertise within the dates sector and its expansive retail network to facilitate the marketing of women artisans’ food products and enable their access to substantially enlarged consumer bases.
Emphasising the profound value of uniting traditional artisanal skills with contemporary commercial opportunities, Al Ameri highlighted how such synergies generate sustainable income whilst preserving the UAE’s cherished food heritage. The Al Ghadeer Emirati Crafts Project has committed to incorporating Al Foah dates into its food product range, thereby fortifying local resource utilisation and deepening the connection to Emirati gastronomic traditions.
This partnership exemplifies the transformative potential of cooperation between national institutions in advancing local products, preserving time-honoured crafts and generating enduring economic and social dividends for Emirati communities.
Source: WAM