Costa Coffee Brings Protein Rich Lattes to Dubai Fitness Challenge

Costa Coffee is giving Dubai a new way to fuel the city’s month of movement. In step with Dubai Fitness Challenge, the coffee house has launched a limited time protein range at 40 participating stores across the city, available throughout November while stocks last.

The range includes the High Protein Latte and High Protein Iced Latte, made with Costa’s Signature Mocha Italia Blend and semi skimmed milk, alongside the Matcha Protein Latte and Matcha Protein Iced Latte. Each drink carries between 22g and 28g of protein, depending on the drink and size, while keeping the familiar taste and silky texture regulars know. Costa’s protein powder has been crafted to blend seamlessly with its signature coffee, so the daily ritual stays the same, simply with more in it.

The timing is no accident. Dubai Fitness Challenge runs from 31 October to 29 November, inviting residents and visitors to complete 30 minutes of activity every day for 30 days. To mark it, Costa has teamed up with Dubai comedy favourite Ali Al Sayed, who will take on four fitness challenges across November alongside well known health and fitness coaches, with a taste test or two along the way.

Customers can join in through the Costa Club app. The Step Challenge sets a target of 10,000 steps a day, or 70,000 a week, unlocking a free weekly reward throughout Dubai Fitness Challenge.

Costa Coffee Protein Range

Where: 40 participating Costa Coffee stores across Dubai
When: Throughout November, while stocks last
Rewards: Costa Club UAE app Step Challenge
Instagram: @costacoffeeuae