Gifts With a Story: Where to Shop Independent This Festive Season

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Read by Emma, the Simply Abu Dhabi narrator.
Every year we promise ourselves a calmer festive shop, and every year the same question returns: what do you buy for the person who has everything? This season our answer is to shop small and shop local, with two homegrown names that make gifting feel personal again.
Beyond the Mall
Founded by Rhia Woodall and Phil Malem, Beyond the Mall is an online marketplace bringing together more than 50 independent UAE brands, makers and artisans. Think homeware, candles and art, jewellery, stationery, accessories and cosy pyjamas, with many pieces open to personalisation. Prices start from AED 20, and the edit is neatly organised by budget, from gifts under AED 100 up to AED 500. It is a gift for Secret Santa, teachers and colleagues alike, and every purchase supports a local small business.
Shop at beyondthemall.me.
Boom and Mellow
For something a little less expected, Boom and Mellow has been a Dubai favourite since 2005. Founded by retail curator Sima Barazi, the female founded concept store gathers independent designers and sought after international labels under one roof. Its festive edit spans designer jewellery, statement bags, standout clothing, scented candles and small lifestyle luxuries, from stocking fillers to more indulgent pieces.
Visit the boutiques at Town Centre Jumeirah and The Springs Souk, or shop online at boomandmellow.com.
On Simply Luxury: Beyond the Mall