Homegrown brilliance shines at the Jewellery and Watch Show Abu Dhabi

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Read by Emma, the Simply Abu Dhabi narrator.
The Jewellery and Watch Show returns to ADNEC Centre Abu Dhabi from 11 to 15 November, and this year homegrown talent takes the spotlight. Local and regional houses will present their latest collections, celebrating the heritage and craftsmanship that have made the UAE one of the world’s leading jewellery destinations.

Distinguished Emirati house Salem Al Shueibi Jewellery brings traditional 21 karat gold heritage pieces, including the Murtasha, alongside exceptional diamond creations, and its team will guide visitors through the cultural significance behind each design. “Our vision is to celebrate the richness of Emirati heritage while embracing the elegance of modern luxury,” says Vice Chief Executive Officer Ahmad Enezan.
Devji Aurum reimagines its storied lines in fluid, lightweight forms and debuts rare collector grade gems; Lausanne Jewellers, founded in Dubai in 1985, returns more than 25 years after its first Abu Dhabi showcase with its handmade Marami collection; and Lebanon’s Rora Jewellery unveils an entirely new collection of 18K gold, diamonds and vivid coloured gemstones.


Jewellery and Watch Show 2026
Where: ADNEC Centre Abu Dhabi
When: 11 to 15 November
Organiser: RX