Jewels of Emirates Show Expands to Al Ain in Historic 2027 Launch
ADNEC Group and Expo Centre Sharjah announce the expansion of the prestigious jewellery exhibition to ADNEC Centre Al Ain, marking a significant milestone for the region's leading specialised consumer event.
The Jewels of Emirates Show is set to make its debut in Al Ain in January 2027, as ADNEC Group and Expo Centre Sharjah unveil an exciting expansion of this celebrated jewellery and gemstones exhibition. The event will occupy the full venue of ADNEC Centre Al Ain from 27 to 31 January 2027, welcoming leading jewellery houses, designers, manufacturers and specialist retailers from across the region.
This strategic expansion reflects the growing significance of the exhibition within the Gulf’s luxury goods sector. By extending beyond Sharjah, the show will present an extensive selection of jewellery, gemstones and watches whilst reinforcing its position as one of the Middle East’s most important specialised consumer exhibitions.
The partnership was formalised during a prestigious signing ceremony attended by Humaid Matar Al Dhaheri, Group Chief Executive Officer of ADNEC Group, and Saif Mohammed Al Midfa, Chief Executive Officer of Expo Centre Sharjah. The two leaders outlined their vision for elevating Al Ain’s role as a distinguished business events destination.
Saif Mohammed Al Midfa emphasised the exhibition’s growing commercial importance, noting that the Jewels of Emirates Show has become an essential platform for the jewellery industry. The expansion to Al Ain will enable participating exhibitors to cultivate new commercial relationships, enhance their brand visibility and engage directly with collectors and enthusiasts throughout the Emirates.
Humaid Matar Al Dhaheri highlighted the initiative’s broader significance for Al Ain’s economic development. He underscored ADNEC Group’s commitment to strengthening the city’s position as a premier destination for business events, supporting local enterprises and expanding Al Ain’s appeal as a year-round hub for conferences, exhibitions and cultural experiences.
The event promises to deliver substantial value for both exhibitors and visitors. Brands, designers and retailers will showcase new collections whilst forging stronger commercial partnerships with buyers, collectors and jewellery enthusiasts. This positioning reinforces Al Ain’s emergence as a dynamic centre for specialised trade exhibitions alongside its renowned heritage and cultural attractions.
The launch represents part of ADNEC Group’s wider strategy to diversify Al Ain’s events calendar through carefully curated exhibitions and conferences that attract new audiences. As ADNEC Centre Al Ain continues to host an expanding portfolio of high-profile events, it strengthens the city’s role as a vital platform connecting businesses with emerging markets and audiences, whilst supporting the flourishing meetings, incentives, conferences and exhibitions sector across the Emirates.
Source: WAM