Ma’an Home Edition Celebrates Local Creativity at City Centre Mirdif

A curated pop up showcasing eight homegrown brands brings authentic Emirati design and craftsmanship to Dubai's Home Festival.

Throughout October and into early November, City Centre Mirdif becomes a destination for those seeking to discover and support the region’s most talented small and medium enterprises. Ma’an Home Edition by Majid Al Futtaim, presented in partnership with Dubai SME, transforms the shopping centre into a carefully curated marketplace where eight distinctive homegrown brands present their finest creations across home, lifestyle and personal care categories. Running concurrently with Dubai Home Festival, this seventeen day pop up represents a meaningful celebration of local entrepreneurship and authentic Emirati design sensibility.

The initiative reflects a broader commitment to championing the region’s creative talent. Ma’an by Majid Al Futtaim has become known for bringing homegrown brands and discerning shoppers together, creating spaces where local creativity flourishes. This Home Edition extends that vision specifically into the realms of interior design, tableware, fragrances and personal care, presenting an opportunity for residents and visitors alike to refresh their living spaces whilst supporting businesses rooted in Emirati heritage and contemporary innovation.

The eight brands gathered for this edition represent a cross section of Dubai’s most compelling small enterprises, each with its own distinctive point of view and commitment to quality. Whether seeking functional pieces that reflect cultural pride or gifts and accessories that combine artistry with everyday utility, visitors will discover products that speak to both aesthetic refinement and thoughtful design.

The Brands at Ma’an Home Edition

KiddieKrunch brings premium dinnerware, cutlery and gifts designed specifically for young people, with pieces that combine practicality with playful aesthetics. Artistic Appetite creates vibrant tableware and lunchboxes informed by Emirati heritage, transforming mealtimes into celebrations of local culture and artistic expression.

The Scent Library presents an Emirati owned niche perfume house that organises its fragrances with sophisticated intentionality, grouping them by olfactive family and mood to guide the discerning customer through their collection. M. Sentiment, another Dubai founded perfumery, blends heritage, luxury and refined simplicity in fragrances that honour Middle Eastern traditions whilst embracing contemporary elegance.

The Story of Things offers artistic homewares, coffee tools, accessories and art sourced from artists around the world, creating a carefully edited collection for those who value craftsmanship and global perspective. Lavenite Petite specialises in perfumes, body sprays, bukhoor, oud and gifts that celebrate the region’s rich olfactory heritage. Ateeq presents natural skincare, hair care and perfumes inspired by Middle Eastern traditions, combining wellness with cultural authenticity. Artistic Touch rounds out the selection with personalised gifts and decorative pieces created by this Emirati homegrown brand, offering opportunities for truly bespoke home enrichment.

The Venue: City Centre Mirdif

City Centre Mirdif has established itself as one of Dubai’s most welcoming shopping destinations, serving the vibrant Mirdif community and beyond. The centre’s architecture and layout create an environment conducive to leisurely discovery, making it an ideal setting for a pop up experience that invites visitors to browse, linger and explore at their own pace. The temporary marketplace brings additional vitality to the centre whilst offering a distinctive shopping experience distinct from the centre’s permanent retail offerings.

When and Where

Ma’an Home Edition runs from Friday 16 October 2026 through Sunday 1 November 2026 at City Centre Mirdif. The pop up operates throughout Dubai Home Festival, giving visitors a full seventeen days to discover the curated selection of homegrown brands and support local talent.

What to Expect

Visitors are encouraged to bring family and friends and make a full outing of the experience. Whether seeking something new for one’s home, inspiration to refresh a particular room or simply browsing to discover what resonates aesthetically and culturally, the selection spans home and lifestyle categories with products ranging from functional everyday items to special occasion pieces and gifts. The pop up celebrates local creativity through an authentic showcase of Emirati entrepreneurship and contemporary design vision.

The Ma’an Home Edition represents more than simply a shopping opportunity. It embodies a philosophy of supporting the region’s creative talent, discovering pieces imbued with cultural meaning and aesthetic refinement, and building connection between discerning consumers and the small businesses that shape Dubai’s distinctive character. Throughout October and into November, City Centre Mirdif becomes a destination for those who value authenticity, craftsmanship and the stories behind the objects that inhabit our homes.