Presidential Protocol and Strategic Narrative Authority Marks Fifth Anniversary Under Leadership Review
His Highness Sheikh Mansour bin Zayed Al Nahyan convenes with the Authority's leadership to assess achievements and strategic direction as the institution celebrates five years of service to the nation.
His Highness Sheikh Mansour bin Zayed Al Nahyan, Vice President, Deputy Prime Minister and Chairman of the Presidential Court, has conducted a comprehensive review of the Presidential Protocol and Strategic Narrative Authority’s strategic objectives and future trajectory. The significant engagement took place at the Authority’s headquarters, coinciding with a momentous milestone marking five years since its establishment.
The meeting brought together key figures in the Authority’s leadership, including Mohammed Abdullah Al Junaibi, the Chairman; Samira Murshid Al Rumaithi, Secretary-General; and senior members of the executive team. Her Highness Sheikha Mariam bint Mohamed bin Zayed Al Nahyan, Deputy Chairperson of the Presidential Court for National Projects, graced the occasion with her presence, underscoring the significance of the institution’s work.
During the comprehensive review, His Highness received detailed briefings on the Authority’s recent accomplishments and the national initiatives undertaken in service of the vision established by President His Highness Sheikh Mohamed bin Zayed Al Nahyan. These endeavours represent a guiding compass for the Authority’s multifaceted remit, encompassing strategic narrative, communications, future foresight and protocol matters of national consequence.
The discussion encompassed the Authority’s dedication to cultivating employee wellbeing through thoughtfully designed internal initiatives, as well as its progressive integration of artificial intelligence to refine operational excellence. These modernised approaches serve to strengthen the Authority’s capacity in supporting the UAE President whilst enhancing the nation’s international standing on the global stage.
His Highness commended the Authority’s instrumental role in articulating and amplifying the leadership’s vision and narrative to international audiences. He emphasised the paramount importance of reinforcing the foundational values and principles upon which the nation’s leadership operates, and of presenting the UAE’s remarkable success narrative to the world with eloquence and authenticity.
In acknowledging the ambitious objectives presented during the meeting, His Highness noted the profound responsibility that accompanies such elevated aspirations, given the Authority’s fundamental role in representing both the nation’s leadership and the broader interests of the United Arab Emirates.
The strategy and objectives reviewed during this significant engagement reflect a thoughtful balance between honouring the UAE’s profound cultural heritage and the enduring values established by the nation’s Founding Father, the late Sheikh Zayed bin Sultan Al Nahyan, whilst simultaneously positioning the country as a leader in shaping the contours of the future.
Source: WAM