Sharjah’s SCTDA concluded four days at Arabian Travel Market 2026, unveiling a redesigned pavilion, announcing a Kalimat Group partnership and briefing visiting officials including DCT Abu Dhabi’s Director‑General.
Etihad Airways and Etihad Rail signed an MoU at ATM 2026 to explore an integrated air‑rail travel experience, amid national launches including Visit UAE and the UAE Grand Tour.
Sheikh Mohammed bin Rashid bin Mohammed toured the 33rd Arabian Travel Market, reviewing national carriers’ initiatives — including Etihad Airways — to boost aviation and tourism.
Etihad launches Etihad Escapes in October, enabling guests with flight bookings to add hotels via etihad.com as the airline builds an integrated travel platform to support Abu Dhabi’s tourism targets.
Nirvana Holding, founded in Abu Dhabi in 2007, says AI and tailored programmes are reshaping UAE tourism. CEO Omar Al Ali spoke on these trends at Arabian Travel Market 2026.
Etihad reported a summer seat load factor above 88% (92% in August), increased capacity by c.15%, and expects a 130‑aircraft fleet by year‑end as new A321LR, A330 and A350 types join.
At Arabian Travel Market, Emirates signed seven tourism MoUs covering Seychelles, Mauritius, Madagascar, Finland, Malaysia, Norway and Sharjah, and renewed partnerships that support inbound travel to Abu Dhabi.
Sheikh Mohammed bin Rashid visited the 33rd Arabian Travel Market in Dubai on 14 September 2026, where Abu Dhabi’s Ministry of Economy and Tourism and Etihad featured among exhibitors showcasing tech and sustainability initiatives.
