Emirates Perfumes and Oud Exhibition Opens at Expo Centre Sharjah
The fourth edition of the Emirates Perfumes and Oud Exhibition and second Middle East Cosmetics Show have opened their doors, presenting an extraordinary convergence of fragrance, beauty and personal care excellence.
The Emirates Perfumes and Oud Exhibition and Middle East Cosmetics Show have commenced at Expo Centre Sharjah, presenting a magnificent gathering of regional and international companies and brands from across the fragrance, beauty and personal care sectors. The dual exhibitions will continue until 18th October, offering an unprecedented platform for industry excellence and commercial enterprise.
The inaugural ceremonies were conducted by Abdallah Sultan Al Owais, Chairman of the Sharjah Chamber of Commerce and Industry, and Saif Mohammed Al Midfa, Chief Executive Officer of Expo Centre Sharjah, alongside officials and representatives from the participating organisations.
The Emirates Perfumes and Oud Exhibition showcases more than 200 companies and approximately 700 brands, presenting an expansive collection encompassing Oriental and Western fragrances, oud oils of exceptional quality, incense, blended perfumes, body and hair fragrances, incense burners and scented candles. Visitors encounter an immersive experience of new product launches, with opportunities to sample diverse fragrances and engage directly with brands and industry specialists.
The Middle East Cosmetics Show brings together local and international enterprises specialising in cosmetics, beauty and personal care, presenting the latest products, solutions and emerging industry trends to a discerning audience of business professionals and consumers.
Mr Al Midfa emphasised that hosting both exhibitions concurrently reflects a strategic commitment to developing an integrated exhibition ecosystem that responds to evolving consumer markets and the flourishing convergence of fragrance, beauty and personal care sectors. This approach creates a cohesive environment that strengthens business networking opportunities and facilitates companies and brands in their expansion into new markets.
The participating companies represent a truly international cohort, arriving from the United Arab Emirates, Saudi Arabia, Oman, Qatar, Kuwait, China, Türkiye and India, reflecting the exhibitions’ significance as a regional commercial hub.
Specialised exhibitions of this calibre play an essential role in connecting brands with consumers and business partners alike, enabling companies to identify emerging market trends and strengthen their competitive positioning. By bringing these exhibitions together beneath one roof, the organisers have created an environment particularly conducive to interaction, product discovery, innovation and knowledge exchange amongst participants from diverse nations and backgrounds.
A dedicated pavilion for the Sharjah Chamber of Commerce and Industry provides participating companies and brands with enhanced opportunities to strengthen their visibility, establish meaningful partnerships and explore promising business prospects, further supporting Expo Centre Sharjah’s efforts to promote business growth and commercial collaboration.
The exhibitions leverage Sharjah’s strategic geographical position and well established connections to regional and international markets, positioning the emirate as a distinguished destination for commercial enterprise and industry leadership.
Source: WAM