Emirates Perfumes & Oud Exhibition Reaches New Heights with Remarkable Expansion
The fourth edition of this prestigious fragrance showcase demonstrates the sector's flourishing vitality, with exhibition space expanding by 40% and more than 200 exhibitors presenting approximately 700 distinguished brands
The fourth edition of the Emirates Perfumes & Oud Exhibition is flourishing with exceptional visitor engagement, whilst the expanded exhibition space demonstrates the remarkable momentum within the fragrance and oud sector. Running at Expo Centre Sharjah until October 18th, the event brings together more than 200 companies and exhibitors, presenting approximately 700 brands to an appreciative audience of discerning fragrance enthusiasts.
The 40% expansion in exhibition space compared with the previous edition reflects the growing significance of this specialist platform, which has established itself as an essential gathering for leading fragrance brands and oud specialists. The enlarged venue has created a more refined environment for both exhibitors and visitors, whilst facilitating enhanced opportunities for direct consumer engagement and product discovery.
Exhibitors have expressed considerable enthusiasm regarding the event’s calibre of organisation and the robust visitor attendance. Ameen Abdul Mannan of Atyab Al Marshoud noted that the exhibition has solidified its status as an important marketplace, drawing together specialised brands whilst attracting perfume and oud devotees. He emphasised that the company’s continued annual participation reflects the platform’s considerable value in enabling direct communication with consumers and strengthening brand presence within the market.
Osama of TFM similarly praised the exhibition’s strong visitor numbers and operational excellence, observing that the expanded capacity has created substantial opportunities for exhibitors to showcase their collections whilst enabling visitors to explore products in a more comfortable setting. He remarked that the expansion exemplifies the exhibition’s ongoing development and growing importance to the fragrance industry.
Abdullah Al Mayri of REEF Perfumes highlighted the exhibition’s distinctive role in uniting specialised companies and brands within a single distinguished venue. He observed that the event enables exhibitors to present their products directly to visitors, whilst affording consumers the opportunity to discover an extensive variety of fragrances and collections representing different tastes and preferences. This direct engagement, he noted, substantially enhances brand visibility and strengthens meaningful connections with the market.
The Emirates Perfumes & Oud Exhibition continues to serve as a resplendent showcase for the fragrance industry, offering visitors an exceptional selection of perfumes, oud products and fragrance collections that reflect the sophistication and diversity of the sector.
Source: WAM