ADIB Opens Innovative Al Mutarid Branch in Al Ain

Abu Dhabi Islamic Bank unveils a new branch concept that seamlessly integrates digital self-service capabilities with personalised banking expertise, reinforcing its commitment to the emirate's communities.

Abu Dhabi Islamic Bank has inaugurated its Al Mutarid Branch in Al Ain, introducing a sophisticated banking environment that harmonises cutting-edge digital innovation with the reassurance of personal service. This architectural evolution in retail banking reflects the institution’s unwavering dedication to enhancing customer experience through thoughtfully integrated technology and human expertise.

The new branch represents a carefully considered approach to contemporary banking, where customers may complete routine transactions through advanced self-service facilities whilst maintaining access to knowledgeable team members who remain available for guidance and support. This dual capability empowers patrons to select their preferred method of interaction, whether conducting matters independently or engaging in conversation with banking professionals.

The opening constitutes a significant expansion of ADIB’s physical presence within Al Ain, bringing the institution’s network in the city to nine branches as part of a nationwide network comprising 64 locations. This investment in physical infrastructure accompanies parallel developments in digital capabilities, demonstrating a comprehensive approach to meeting evolving customer expectations.

Amit Malhotra, Group Head of Retail Banking at ADIB, articulated the institution’s vision, stating that the bank’s ambition under Vision 2035 remains focused upon constructing banking services around customer needs, thereby providing enhanced choice in how patrons access financial facilities.

Ahmed Ateeq Al Dhaheri, Head of Branch Network at ADIB, emphasised the strategic importance of Al Ain as a market, noting that the Al Mutarid Branch opening demonstrates the bank’s sustained commitment to the city and its communities. He highlighted how the new facility affords customers the flexibility to utilise self-service technology whilst enjoying the assurance of banking expertise and support.

This initiative underscores ADIB’s commitment to balancing technological advancement with the enduring value of personal interaction, creating banking environments that acknowledge the diverse preferences and requirements of contemporary customers.

Source: WAM